The Intelligence Guild is a boutique insights and strategy consultancy dedicated to elevating how organizations think, analyze, and decide. Under the direction of Insights Expert Maria Maysonet, the practice blends data, strategy, and creativity to reveal the stories hidden inside complex information and transform them into clear, decisive action. By pairing analytical depth with imaginative interpretation, The Intelligence Guild helps brands see more clearly, uncover meaningful opportunities, and act with purpose. Grounded in intelligence and elevated by insight, the practice equips organizations with the clarity and confidence needed to move forward.
About
Maria Maysonet is an accomplished Insights Expert recognized for her ability to transform data into strategic clarity and confident decision-making. Her career spans more than a decade in CPG insights and analytics, where she has guided cross-functional teams, influenced senior leaders, and shaped high-impact strategies for major brands and retailers. Maria’s expertise lies in synthesizing complex information into insight-rich narratives that illuminate opportunities, sharpen strategic direction, and move organizations forward.
Beyond her consulting work, Maria is a speaker, trainer, and thought leader. She has delivered keynote sessions, led analytics literacy programs, and facilitated storytelling workshops for corporate teams. Her thought leadership explores the intersections of consumer behavior, cultural dynamics, and the future of decision intelligence—bringing both rigor and humanity to every engagement. Maria is known for making insights accessible, actionable, and memorable, empowering audiences with tools they can use immediately.
Her experience includes advanced analytics, category and consumer insights, retail and shopper behavior, forecasting, and cross-functional partnership across sales, marketing, brand strategy, and product development. Maria’s work reflects a modern, elevated approach to insights—one grounded in precision, creativity, and a belief that better thinking leads to better outcomes. Through The Intelligence Guild, she provides organizations with the intelligence, clarity, and strategic momentum they need to make brighter decisions.
Services
Fractional
Insights
Leadership
For companies needing senior insights support without full-time overhead.
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Interim Director/Head of Insights
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Client-facing insights leadership
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Team oversight, coaching, and upskilling
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Insights framework design, process creation, and quality control
Perfect for teams in transition or those scaling fast.
Thought
Leadership &
Speaking
For brands, agencies, ERGs, and conferences seeking powerful, accessible thought leadership.
Topics include:
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The Future of Consumer Behavior
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Insights Storytelling for High-Stakes Moments
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Women of Color in Data & Leadership
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Conscious Consumers & Wellness
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Building High-Performing Analytics Teams
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Creating Insight-Driven Culture
Engaging, strategic, and grounded in real industry experience.
Insights &
Analytics
Advisory
Project-based or retainer support for organizations seeking deep strategic clarity.
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Category & consumer storytelling
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Business questions that require synthesis, not just reporting
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Data-driven opportunity mapping
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Wellness & conscious consumer trends
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Brand, product, and retail insights strategy
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Executive-ready decks and presentations
Leveraging the power of syndicated data expertise (NIQ/IRI/Numerator) to provide a conflict-free, independent point of view.
Training,
Workshops,
and Team Enablement
Build the next generation of exceptional storytellers and analytics leaders.
Contact for custom training program
Speaking Engagements
The Difference
Contract-based senior insights support that delivers strategic clarity without FTE overhead, onboarding time, or organizational red tape.
Objective, experienced point of view grounded in cross-functional leadership and decision-making expertise.Broad category depth spanning Pantry, OTC, Snacks, Frozen, Fresh, and emerging wellness segments.
Deep understanding of multicultural and multigenerational consumers, ensuring insights reflect real-world diversity and behavioral nuance.
Proven experience leading and developing teams, elevating insight capabilities and improving storytelling, alignment, and execution.
Strategic intelligence delivered only when needed, giving executives flexibility, speed, and immediate expertise.
